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| Version | User | Scope of changes |
|---|---|---|
| Jul 24 2007, 5:10 AM EDT (current) | venkatraj_hr | 154 words deleted, 1 photo deleted |
| Jan 30 2007, 11:38 PM EST | venkatraj_hr | 12 words added, 7 words deleted |
Changes
Key: Additions Deletions
Key point of power of PR professionals rests with helping to establish credibility in the minds of targeted customer groups using various tools like media.
Emerging trend for PR professionals is delivering news through an evolving Internet technology. PR must work with the marketing and communications efforts with strategy and action plan to achieve the set goals. The PR person must be prepared for the media, whether it’s to answer technology related questions or to handle an interview. Speaking in front of a professional audience usually makes the PR person more preferred. Lack of transparency in approach and poor knowledge on latest corporate trends will make a PR person irrelevant. As the industry battles for greater recognition of the communications function,one has to update with business values and leadership qualities. If you are not not quite ready to accept the latest trends and practices in corporate, you will have a difficult task in progress!
Emerging trend for PR professionals is delivering news through an evolving Internet technology. PR must work with the marketing and communications efforts with strategy and action plan to achieve the set goals. The PR person must be prepared for the media, whether it’s to answer technology related questions or to handle an interview. Speaking in front of a professional audience usually makes the PR person more preferred. Lack of transparency in approach and poor knowledge on latest corporate trends will make a PR person irrelevant. As the industry battles for greater recognition of the communications function,one has to update with business values and leadership qualities. If you are not not quite ready to accept the latest trends and practices in corporate, you will have a difficult task in progress!
